Who are we?
My father is a former factory worker, badass, swears a lot, someone you wouldn't want to mess with. I'm his daughter, much sweeter, but secretly aspiring to be just as badass. We formed an unlikely father-daughter team with a singular purpose - to elevate your shave from annoying time-consuming chore, to the reason you never want to leave your bathroom.
How did we get here?
When I was a child, my father was diagnosed with a rare form of arthritis - ankylosing spondylitis, also known as "bamboo spine" - which attacked his immune system, fused the cartilage in his spine, and eventually caused his hunched back appearance. He never complained, but I could see his muscles seize up and the waves of pain rack his body for years. A formidable disease, no doubt, but it faced an even more powerful opponent in my father. Even on the worst days, he never left the house without a meticulously ironed shirt, crisp slacks , shiny shoes, and a clean shave. When I was 12 years old, I asked him why he went through all that trouble when he was in so much pain. He looked me straight in the eyes, and his simple answer remains one of the most powerful things I've ever heard:
"You have to respect yourself, before you can expect others to respect you"
Respect. In so many ways, wet shaving embodies that timeless piece of advice he passed on to me. Wet shaving exemplifies the traits of a true gentleman - skill, precision, and a dedication to perfection. Among countless other things, my father taught me that a man who feels better, performs better. A man who performs commands respect. What better way to dominate each day than to start with a luxurious shave using the finest quality materials? My father and I are honored to provide the level of luxury that you, the hardworking gentleman, deserve.
Respect yourself. Respect your face. BeShaven.